Privacy Policy
Last updated: 9 August 2026
Paper & Flora (“Paper & Flora”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store, and share personal data when you visit paperandflora.com, purchase products from our online shop, subscribe to marketing communications, contact us, or otherwise interact with us.
Paper & Flora is based in Ireland and sells products to customers worldwide. Where the EU General Data Protection Regulation (“GDPR”) applies, Paper & Flora, trading as Paper & Flora, is the data controller responsible for your personal data.
1. Who We Are
Business: Paper & Flora
Legal/business name: Paper & Flora
Website:paperandflora.com
Email: hello@paperandflora.com
Business address: 2 Clogher, The Headlands, Cork, Ireland
If you have questions about this Privacy Policy or how we handle your personal data, please contact us using the details above.
2. Personal Data We Collect
The information we collect depends on how you interact with Paper & Flora.
When You Place an Order
When you purchase something from our online shop, we may collect:
Your name
Email address
Billing address
Shipping address
Telephone number, where required for delivery
Products ordered
Order value and transaction details
Delivery and fulfilment information
Communications relating to your order
We use this information to process your purchase, fulfil and deliver your order, provide customer service, process returns or refunds, prevent fraud, and maintain appropriate business records.
Payment Information
Payments on our website are processed using Squarespace Payments and the payment infrastructure associated with our Squarespace online shop.
Payment information necessary to complete your transaction is processed by the relevant payment service providers.
Paper & Flora does not need to independently store your complete payment card details in order to fulfil your purchase.
Payment providers may process your information in accordance with their own privacy policies and legal obligations.
When You Contact Us
If you contact Paper & Flora, we may collect your name, email address, the contents of your message, and any other information you choose to provide.
We use this information to respond to your enquiry, provide customer support, and resolve issues relating to orders, deliveries, payments, or our products.
When You Subscribe to Marketing Communications
Paper & Flora may offer you the option to subscribe to marketing communications, such as emails about new products, collections, launches, offers, and other news.
If you choose to subscribe, we may collect:
Your name
Email address
Subscription preferences
Information relating to your interaction with our marketing communications
We may use a third-party email marketing service provider to manage subscriptions and send marketing communications on our behalf.
Where required by applicable law, we will only send marketing communications with your consent or another appropriate legal basis.
You can unsubscribe from marketing communications at any time by clicking the unsubscribe link included in our emails or by contacting us.
Information Collected When You Visit Our Website
When you visit paperandflora.com, certain technical information may be collected automatically, including:
IP address
Browser type
Device information
Operating system
Pages viewed
Referring website or source
Date and time of visits
Interactions with our website
Approximate location derived from technical information
Cookie and similar technology information
Our website is built and hosted using Squarespace. Squarespace may process certain information in order to provide website hosting, ecommerce, security, analytics, checkout, and related functionality.
We also use Google Analytics to help us understand how visitors find and use our website.
3. Google Analytics
We use Google Analytics to understand how visitors interact with paperandflora.com and to help us improve our website and customer experience.
Google Analytics may collect information about your use of our website, such as:
Pages visited
Website interactions
Traffic and referral sources
General device and browser information
Approximate geographic information
Dates and times of visits
Other website usage information
Google may process information collected through Google Analytics in accordance with its own privacy practices.
Where required by applicable law, including EU data protection and electronic privacy rules, Google Analytics will only be activated after you have provided the appropriate consent through our cookie consent mechanism.
Where available, you can change or withdraw your consent through the cookie preferences provided on our website.
4. How We Use Your Personal Data
We may use your personal data to:
Process and fulfil orders
Process payments and refunds
Arrange shipping and delivery
Send order confirmations and delivery information
Respond to customer enquiries
Provide customer service
Manage returns, exchanges, complaints, and disputes
Maintain and operate our website and online shop
Detect and prevent fraud, misuse, and security incidents
Maintain financial, tax, and accounting records
Understand how visitors use our website
Analyse website traffic and performance
Improve our website, products, and customer experience
Manage marketing subscriptions
Send marketing communications where permitted
Measure the performance of marketing communications
Comply with our legal and regulatory obligations
Establish, exercise, or defend legal claims
We will not use your personal data for purposes that are incompatible with the purposes for which it was collected unless permitted or required by law.
5. Our Legal Bases Under GDPR
Where GDPR applies, we process personal data only where we have an appropriate legal basis.
Contract
We process personal data where necessary to perform a contract with you or take steps at your request before entering into a contract.
For example, we need your name, contact information, shipping address, and order details to process and deliver your purchase.
Legal Obligation
We may process and retain information where necessary to comply with legal obligations, including tax, accounting, consumer protection, and other regulatory requirements.
Legitimate Interests
We may process information where necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests.
These interests may include:
Operating and improving Paper & Flora
Providing customer support
Protecting our website and business
Preventing fraud and misuse
Maintaining appropriate business records
Understanding the general performance of our business
Establishing or defending legal claims
Consent
Where required, we rely on your consent for activities such as:
Marketing communications
Non-essential cookies
Google Analytics
Certain similar tracking technologies
Where processing is based on consent, you may withdraw your consent at any time.
Withdrawal of consent does not affect the lawfulness of processing that took place before consent was withdrawn.
6. Cookies and Similar Technologies
Paper & Flora uses cookies and similar technologies in connection with our Squarespace website.
Essential Cookies
Some cookies are necessary for our website and online shop to operate correctly.
These may support functionality such as:
Website security
Shopping-cart functionality
Checkout
Payment processing
Website preferences
Session management
These cookies may be used where necessary to provide the website or services you request.
Analytics Cookies
We use Google Analytics to help us understand website traffic and how visitors interact with paperandflora.com.
Where consent is required, Google Analytics and other non-essential analytics technologies will only be used after you have given your consent.
Managing Cookies
Where available, you can change or withdraw your cookie preferences using our website's cookie consent mechanism.
You can also control cookies through your browser settings. Disabling certain cookies may affect the functionality of our website.
For more detailed information about the cookies and technologies used on paperandflora.com, please see our Cookie Policy.
7. Email Marketing
Paper & Flora may offer customers and website visitors the option to receive marketing communications.
These communications may include information about:
New products
Collections
Product launches
Special offers or promotions
Paper & Flora news and updates
If you subscribe, we may use a third-party email marketing platform to manage our mailing list, record subscription preferences, send communications, and measure email performance.
Where required by applicable law, we will only send marketing communications where you have provided consent or where another appropriate legal basis applies.
Unsubscribing
You can unsubscribe from marketing communications at any time by clicking the unsubscribe link included in our marketing emails or by contacting us.
If you unsubscribe, we may retain limited information necessary to record and respect your opt-out request.
Unsubscribing from marketing communications will not prevent us from sending transactional or service-related messages that are necessary in connection with an order, payment, delivery, customer-service request, or other transaction with you.
8. Who We Share Personal Data With
We do not disclose personal data unnecessarily.
We may share information with trusted third parties where necessary to operate Paper & Flora and provide our products and services.
Squarespace
Our website and online shop are built and hosted using Squarespace.
Squarespace may process personal data in connection with website hosting, ecommerce functionality, security, checkout, analytics, and related services.
Squarespace Payments and Payment Providers
Payment information is processed through Squarespace Payments and the payment infrastructure associated with our online shop.
These providers may receive information necessary to authorise, process, secure, or refund payments.
Google Analytics
We use Google Analytics to measure and understand website usage.
Information relating to your interaction with our website may therefore be processed by Google where you have consented to analytics cookies when such consent is required.
Email Marketing Service Providers
If Paper & Flora uses a third-party email marketing platform, we may share relevant personal data with that provider for purposes such as:
Managing mailing lists
Recording subscription preferences
Sending marketing communications
Processing unsubscribe requests
Measuring email performance
We will only provide information reasonably necessary for these purposes.
Shipping and Delivery Providers
When you place an order, we may provide information necessary to deliver your purchase to postal services, couriers, fulfilment providers, or other delivery partners.
This may include your name, shipping address, contact details, and relevant order information.
Professional and Technical Service Providers
Where necessary, information may also be shared with providers that assist us with services such as:
IT and website support
Website security
Accounting
Legal services
Insurance
Fraud prevention
Other professional services
We may also disclose information where required by law or where reasonably necessary to protect our legal rights, our customers, or our business.
We do not sell your personal data in the ordinary meaning of the term.
9. International Transfers
Paper & Flora is based in Ireland, but we sell products worldwide and use service providers that may operate internationally.
Squarespace, Google, payment providers, email marketing providers, and other service providers may process personal data outside Ireland or the European Economic Area (“EEA”).
Where GDPR applies and personal data is transferred outside the EEA, appropriate safeguards will be used where required by law.
Depending on the destination and provider, these safeguards may include:
An adequacy decision recognised by the European Commission
Approved contractual protections such as Standard Contractual Clauses
Another legally recognised transfer mechanism
10. How Long We Keep Your Personal Data
We retain personal data only for as long as reasonably necessary for the purposes for which it was collected and to satisfy applicable legal, accounting, tax, and regulatory requirements.
Orders and Transactions
Order and transaction information may be retained after an order has been completed where necessary for accounting, tax, consumer protection, fraud prevention, dispute resolution, or other legal purposes.
Customer Communications
Customer-service communications may be retained for an appropriate period to deal with enquiries, complaints, returns, disputes, or legal claims.
Marketing Information
Marketing information may be retained while you remain subscribed to our marketing communications.
If you unsubscribe, we may retain limited information necessary to record and respect your opt-out request.
Analytics Information
Analytics information is retained according to the settings configured for the analytics services we use and applicable legal requirements.
We may delete or anonymise information when it is no longer reasonably necessary to retain it.
11. Your Rights Under GDPR
If GDPR applies to you, you may have the right to:
Request access to the personal data we hold about you
Request correction of inaccurate or incomplete personal data
Request deletion of personal data in certain circumstances
Request restriction of processing in certain circumstances
Object to certain processing based on legitimate interests
Receive certain personal data in a portable format
Withdraw consent where processing is based on consent
Object to direct marketing
Lodge a complaint with a data protection supervisory authority
These rights are subject to applicable legal conditions and exceptions.
You have the right to object to the use of your personal data for direct marketing at any time.
To exercise your rights, contact us at hello@paperandflora.com.
We may need to verify your identity before completing certain requests.
12. Complaints
If you have concerns about how Paper & Flora handles your personal data, please contact us first so that we have an opportunity to address your concern.
As an Ireland-based business, you may also have the right to make a complaint to the Data Protection Commission (Ireland).
Depending on where you live, you may also be entitled to complain to another competent data protection supervisory authority.
13. Customers Outside Ireland and the EEA
Paper & Flora sells products worldwide.
Depending on where you live, local privacy laws may provide additional rights relating to your personal information.
Where those laws apply to Paper & Flora, we will respond to eligible privacy requests in accordance with applicable requirements.
If you wish to make a privacy request, contact us at hello@paperandflora.com and include your country or region so that we can appropriately assess your request.
14. Children’s Privacy
Paper & Flora does not knowingly collect personal data directly from children where parental or guardian consent would be required under applicable law.
If you believe a child has provided personal information to us improperly, please contact us so that we can investigate and take appropriate action.
15. Data Security
We take reasonable technical and organisational measures designed to protect personal data from accidental loss, misuse, unauthorised access, alteration, or disclosure.
We also rely on Squarespace, payment providers, Google, email marketing providers, and other service providers to maintain appropriate security measures for information processed through their systems.
However, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure.
16. Third-Party Links
paperandflora.com may contain links to websites or services operated by third parties.
We do not control those third parties and are not responsible for their privacy practices.
We recommend reviewing the privacy policy of any third-party website or service before providing personal information to it.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to Paper & Flora, our website, the services we use, or applicable legal requirements.
When we make changes, we will update the “Last updated” date at the top of this page.
Where required by law, we will provide additional notice of material changes.
18. Contact Us
If you have questions about this Privacy Policy, would like to exercise your privacy rights, or have concerns about how your personal data is handled, please contact:
Paper & Flora
Legal/business name: Paper & Flora
Email: hello@paperandflora.com
Address: 2 Clogher, The Headlands, Cork, Ireland
Website:paperandflora.com